About Us

Luovia founder Riikka Pello brings over a decade of expertise in scaling startups and digital marketing. During her seven years in leadership roles at Smartly.io, she helped grow the company from a 70-person startup to a 700-strong market-leading ad tech platform, while helping brands—from digital disruptors to some of the world’s largest names—to scale their marketing and nail their creative performance.

Riikka leverages this versatile expertise to help brands grow and leaders thrive, and, when needed, extends this expertise with a skilled network of professionals, ensuring every project is delivered with precision and creativity, tailored to meet your unique needs.

When she’s not empowering businesses and leaders, Riikka finds inspiration and balance in her family, creative projects, and her passion for women’s health.