“Luovia helped Puuro to entirely rethink our creative strategy and process.”
Puuro is a Nordic-inspired breakfast brand bringing fiber-rich oat products with Finnish berries to the American market. Their products offer a clean, wholesome, and tasty alternative to processed breakfast options.
The Challenge
As a solo entrepreneur, Puuro's founder, Kira faced significant marketing constraints: limited time and resources for content creation, a slow content workflow, and uncertainty about developing effective ad content. With a tight marketing budget, her growth depended on the success of each marketing campaign.
The Solution
Develop a comprehensive three-step strategy to maximize Puuro's content and creative performance:
Optimize online presence by implementing best practices across landing page, Instagram, and social content.
Create a creative playbook to enable efficient organic content generation for ad creatives.
Execute creative performance testing to identify winning concepts resonating with the target audience.
The Results
The process began with audience research and industry benchmarking to inspire content ideas and establish social media best practices. We audited Kira's online presence and creative process, developing a streamlined content strategy that reduced planning time. A Meta campaign was executed to test different creative concepts, providing insights to guide Puuro's creative direction.