“Luovia helped us create one compelling mission that connects with all our key audiences.”
The Makery is a Berlin-based creative platform and agency connecting people with creative workshops across Germany. Specializing in workshops of all sizes, The Makery empowers local artists to share their craft with small groups, while producing large-scale creative events for hundreds of people.
The Challenge
Initially an online platform linking people with local artists' workshops—from cooking classes to candle-making—The Makery successfully built a strong brand identity supporting creative communities. However, their evolving business model now includes a thriving creative agency organizing on-demand workshops for corporate teams and events. Consequently, their original purpose and messaging no longer fully represented their expanded service offering, particularly for private event clients.
The Solution
Build on the original brand purpose, and develop a compelling and authentic revised mission that resonates with three key audiences: workshop participants, artists, and businesses seeking creative event solutions.
The Results
Through a comprehensive brand audit, market research, and an in-depth brand workshop with the founders, we explored The Makery's core values and brand essence. The process resulted in a refined brand framework and mission that effectively connect with all their three key audiences.