Riikka’s coaching was instrumental in helping us rapidly and profitably scale our Creative and Customer Service organizations.
— Sophia, Head of Customer Org

Shook Digital is a technology company specializing in streamlining performance creative processes for Meta, TikTok, and YouTube. Ranked #13 among the fastest-growing startups in the Nordics and Benelux in 2024.

The Challenge

As Head of Customer Success and Creative Operations and part of Shook leadership team, Sophia faced the complex task of scaling two teams, building efficient processes, and supporting product development while managing multiple responsibilities typical of a fast-growing SaaS startup.

The Solution

Sophia engaged in weekly strategic coaching sessions, using these meetings to gain fresh perspectives on strategic challenges, tap into Riikka's leadership expertise and feedback, and focus on her personal development as a leader.

The Results

Over six months of coaching, Sophia transformed her team's dynamics and significantly improved their operational efficiency: team pulse survey trended in the green in wellbeing and workload, while operational margins improved by 50%. The coaching provided a structured approach to prioritization, decision-making, and leadership development amidst the startup's rapid growth.